Wednesday, July 21, 2010

Video star!

I am a video star! Ok, maybe I should quantify that a bit, shopintheknow and I have started filming short promotional videos for the residential portfolio of Orco property Group. So far we have done about 4 but it's great fun and has been well received by our fans ( ok our employees).
We do not have some big plan or a script we just point and shoot. I do all the talking as I can talk for hours about real estate with no encouragement at all and Jason does the shooting as he does not have ADD and by and large the camera stays in the right spot without spinning on it's axis like something from the Exocist!
Prior to the recession we would have paid an agency several thousand Euros to do this type of thing , plus a huge fee for the star of the film and the production planning for it would have run for hours if not days. Once filmed there would have been at least another weeks work editing and tweeking it and photoshopping the stars spot out of the centre of his head. Why, what were we all thinking? From start to finish our process takes us maximum of one hour and that includes the obligatory stop at Starbucks to pick up coffee prior to shooting! Now I do not think we will be collecting an Oscar any time soon for our filming skills and so far Hollywood have not come knocking on my front door begging me to star in their next film as George Clooneys love interest but we got the job done with minimal cost and pain. More importantly it's out there in the big bad Internet world just waiting to be picked up by some discerning property investor.
My advice to any of you working for companies who are still throwing the big bucks out there to some agency is to stand up and be counted. Say " I can do this" grab your camera and a colleague and go out there and do it! What's the worst that could happen?
To see the fruits of our efforts check out Orcoworld on Facebook.


  1. OKAY. This is one of my favorite videos of all time.

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