Every year in January Jason Cahill, shopintheknow.blogspot.com and I write down 10 goals that we aim to achieve that year. We started writing goals as a result of seeing the American motivational speaker BRIANTRACEY at a seminar in Poland.www.briantracey.com He said that if you want to be successful in life it is not enough just to wish it but you actually have to do something about it.Without goals you have no focus! Obvious when you think about it . By writing these goals down they become more real to you but even that isn't enough. You need to figure out how to go about achieving that goal and then work on it every day for at least 10 minutes. By dedicating this time you are more sure of achieving what you really want. Again this sounds logical because if we say that we want to lose 5kgs the chances of us achieving this are virtually zero if we do not diet or exercise. How many of us make New Year resolutions only to have broken them by the end of January?
Only 3% of people have clear,written, specific, measurable,time bounded goals and these people accomplish 10 x more than people who do not write goals! Bill Gates and Richard Branson both write goals like this and there is no disputing how successful they are.
If you want to become more successful in your life I recommend you do what the smart people do and learn this valuable life skill. Take the time out today to invest in your future. Who knows where it may lead you.
I am a video star! Ok, maybe I should quantify that a bit, shopintheknow and I have started filming short promotional videos for the residential portfolio of Orco property Group. So far we have done about 4 but it's great fun and has been well received by our fans ( ok our employees).
We do not have some big plan or a script we just point and shoot. I do all the talking as I can talk for hours about real estate with no encouragement at all and Jason does the shooting as he does not have ADD and by and large the camera stays in the right spot without spinning on it's axis like something from the Exocist!
Prior to the recession we would have paid an agency several thousand Euros to do this type of thing , plus a huge fee for the star of the film and the production planning for it would have run for hours if not days. Once filmed there would have been at least another weeks work editing and tweeking it and photoshopping the stars spot out of the centre of his head. Why, what were we all thinking? From start to finish our process takes us maximum of one hour and that includes the obligatory stop at Starbucks to pick up coffee prior to shooting! Now I do not think we will be collecting an Oscar any time soon for our filming skills and so far Hollywood have not come knocking on my front door begging me to star in their next film as George Clooneys love interest but we got the job done with minimal cost and pain. More importantly it's out there in the big bad Internet world just waiting to be picked up by some discerning property investor.
My advice to any of you working for companies who are still throwing the big bucks out there to some agency is to stand up and be counted. Say " I can do this" grab your camera and a colleague and go out there and do it! What's the worst that could happen?
To see the fruits of our efforts check out Orcoworld on Facebook.
Five weeks ago I lived a relatively anonymous existence and the only contact I had with social media was a Facebook account. Today I run 3 Twitter accounts with over 2000 followers, I co- write the OrcoWorld Facebook page with the lovely Jason of shopintheknow.blogspot.com fame and I write 2 blogs, this one and hartleyhi.wordpress.com -a guide to property investing. All this I do on top of my full time job! So what happened? Life happened thats what and in the words of the sales guru Jeffrey Gitomer 'social media is a tsunami and some of us do not even know how to swim'! How very true. Social media is taking over the world and you have to be in it to win it. There is no point in sticking your head in the sand and hoping it goes away but if you do choose to take this route then do not be surprised to find yourself obsolete within the next two years. The good news is it is not rocket science. The marketing agencies would like you to believe it is and believe me they are running scared. They have no more experience than you and I and as I have discovered over the last few weeks they are not ready for this revolution either. The fact that some of them are charging you to get ahead in the social media stakes whilst learning on the job is an issue that makes my blood boil! So how did I suddenly become an authority on this ? Commitment,hard work, an appetite for learning new things and the wish to improve myself - thats how! No short cuts to this guys just dive in and get started. You never know where this social media journey will bring you! P.S Don't forget to follow me on Twitter - http://twitter.com/kkah1967.
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