Beach bum or builder's bum?

There are not many things that I would say the Brits are the best in the world at but we are world beaters when it comes to mens swimwear policy . Somewhere along the way it became an unwritten law that our menfolk were never allowed out wearing the oft seen 'grape smugglers' so beloved of the European nations. This education starts from a very young age in England and pop into your local Mothercare store and you will be hard pressed to find a pair of Speedos even for your 3 yr old. In short it is not big or clever to be experimental with your swimwear and noone wants to see any part of your anatomy wrapped in tight shiny lycra ,especially not that part anyway! I don't care if you do think you look like Ronaldo in them - because you don't.
In my ideal world the only swim shorts that would be allowed are made by Vilebrequin.. Not only do they offer classy and individual swimwear they also have the most fantastic web site. Check it out and then the next time your man steps out on the beach in anything less sartorial you know what has to be done!