Wednesday, August 18, 2010


I do not think there is any excuse in this day and age not to have Wifi in hotels and restaurants . Have been to many hotels where they have Wifi designated zones which was OK a couple of years ago but not now. When practically everybody has some sort of gadget or laptop that they do not want to be dictated to as to where they can sit or not to use it. I was even in a hotel in Luxembourg a few months ago where they had no Wifi connection at all! Needless to say I will not be going there again!
Same story should be for restaurants and coffee bars. Now I know its not terribly polite to be in company and surf the web but people do still go out to eat on their own and am sure they would welcome the distraction, I know I would. How long before people start making this a factor when they are deciding where to eat? Its not as if it costs a huge amount of money either, its a question of providing an extra service to your clients.
Whilst in Madrid last month I found myself in Starbucks and even their policy surprised me. Not only did I have to jump through hoops to find out the wifi code ( given in ticket form at the cash register if you're interested) but after 40 minutes this was cut off and I wasn't encouraged to stay any longer! Strange but true!
My message to anybody involved in the service industry is to get on board the technology boat. It might not lose you business today but you can bet your life it will tomorrow.

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