Over the years I have bought various books, been on numerous wine tastings ( no one ever learnt anything at one of these!!) attended wine festivals and have even bought cases of good wine based on what, I do not know. I am not by any means a stupid person but am just not able to retain any of this information. Am starting to think that this must be a cultural thing and that if you have not grown up in an atmosphere where wine is served with dinner from an early age then it is a goal that will forever remain out of your reach. Shame really because only this week I was reading how wine trading is a hugely profitable area. Apparently since the credit crunch the Liv-ex 100 index (which tracks trade in 100 of the worlds most celebrated vintages) has massively outperformed the FTSE 100 ( Independent July 4 2010). Guess thats another chance to become a millionaire out the window then!
What I have discovered though and what is keeping me hugely entertained on the internet is the world of wine according to Gary Vaynerchuck http://tv.winelibrary.com Through the medium of social media he has transformed his families small wine business to become one of the leading internet suppliers of wine and a foremost authority on wine in America if not the world. His daily internet shows are hugely entertaining and even I have learnt a thing or too! He does it all in a non elitest type format, spitting his wine out into a New York Jets bucket, using the same glass to try 3 types of wine but this is the beauty of the whole thing and the reason why he has become such a cult. If you have not seen him go check him out. Compulsive viewing!
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